Viewers know in only five seconds that they can use Gumtree to sell things. In this ad, they advertise how simple it is to sell items on their website. See how Instapage converts YouTube clicks ➔ YouTube bumper ad examples Samsung Galaxy S8 It’s best to start fresh and create ads specifically for this six-second (or shorter) ad slot. However, this effort may not always translate, and the ad will likely come off as confusing or disjointed. Many advertisers may be tempted to cut down their 30 or 15-second video ads to fit the six-second format. Come out of the gates swingingīeginning your ad with a striking visual, funny moment, or celebrity talent can be a great way to quickly capture the viewer's attention, which is essential in a short ad. Too many visuals, cut scenes, or overwhelming text will be distracting and hard to follow in such a short time span. In addition to a single objective, you should also try to keep your ad's flow and visuals as simple as possible. Don’t overcomplicate things by trying to stuff too many selling points into one ad. Whatever it is, make sure to keep your ad quick and concise.
BEST AD WARS MOVIE
If you’re promoting a movie, you could focus on a single emotion that seeing that movie would invoke. Think about the one thing that you want to convey in your ad.įor example, if you sell a smartphone, you could focus on the bright, bezel-less screen, how indestructible it is, or how many apps you can run simultaneously. It’s best to focus on a single point - one single objective. Try to fit too much into your ad, and you may leave viewers confused and ultimately reducing the impact of your campaign. In a 30-second ad, you have time to include a short story, product info, a tagline, and more.īut with bumper ads, you don’t have that luxury. Any file type accepted by YouTube is acceptable.īest practices 1. See how Instapage converts YouTube clicks ➔ Ad specs & detailsĭevice availability: Shown on both mobile and desktop devicesĭelivery: Bumper ads are presented prior to a YouTube video. Lift refers to an increase in sales in response to some type of advertising. The metric looks at a sample of respondents that are exposed to a specific ad and then later asks them if they can remember the ad. In a study of 122 bumper ad campaigns in 2017, Google found that 70% drove a significant lift in brand awareness, with an average lift of 9%.Īdditionally, 9 out of 10 drove ad recall globally, with an average lift of over 30%.įor those unfamiliar, ad recall is a measure of an ad’s effectiveness. However, you can set a daily budget and a maximum CPM to ensure you don’t spend more than you want. In this case, however, only cost-per-impression (CPM) pricing is available, so you will be charged per 1,000 impressions.Įxact pricing will vary based on targeting and competitiveness. Much like other YouTube and Google advertising types, bumper ads operate within a bidding pricing model. In either case, bumper ads should be set up as their own campaign in Google Ads (formerly Google AdWords). Showing TrueView ads to first-time viewers and then continuing to show those same viewers bumper ads to increase frequency). In contrast, ad formats like overlay ads, skippable, and non-skippable video ads are better for longer ad spots that dive deeper into product features and benefits.īumper ads can run as standalone ad campaigns, but Google recommends running them in combination with TrueView Ads to increase their effectiveness (ex.
Due to their short length, bumper ads are best for creating brand awareness and reach. It is one of YouTube’s six different advertising formats. YouTube’s bumper ad is a six-second, unskippable video ad that plays before a YouTube video. See how Instapage converts YouTube clicks ➔ What are YouTube bumper ads?
BEST AD WARS HOW TO
Additionally, this guide will outline best practices, look at some examples, and show you how to set up your bumper ad campaigns. In this guide, you’ll learn the basics of bumper ads, including what they are, how much they cost, and how effective they can be.
However, these non-skippable ads can only run for a few seconds, so creating compelling ads in this format can be challenging. Released in 2016, YouTube bumper ads have given advertisers a creative way to increase brand awareness and reach.